Erin Burnett Debuts on CNN; The Five Becomes Permanent on Fox News

Some new (and not-so-new, but now permanent) changes on the cable news landscape.

Erin Burnett, the former CNBC star, has moved into the prime 7PM slot on CNN.  “OutFront” premiered on Monday, October 3, and the first week included high-profile interviews with major political newsmakers, kingmakers and entertainment fluff-makers.  All in all, a solid, high profile start for CNN’s umpteenth attempt to make a dent in the ratings.

Apparently, the first night did pull in ratings that could be of concern to MSNBC’s Hardball folks.   The debut program, which featured Burnett paying tribute to her former colleague, the late Mark Haines, beat Chris Matthews in the key 25-54 demographic.  But a debut show hardly makes a trend.  Many, perhaps none more so than CNN and MSNBC, will be watching the ratings over the coming weeks.  I doubt the folks at Fox News are sweating heavily, though.

Meanwhile, Fox News has announced that “The Five,” the temporary program used to fill Glen Beck’s old time slot, has now been made a permanent fixture to the schedule.

According to the Fox News press release:  FOX News Channel’s (FNC) ensemble opinion show, The Five, has been picked up as a scheduled program for the network’s 5 PM/ET timeslot, announced Roger Ailes, Chairman and CEO of the network. The lively roundtable of five co-hosts will be comprised of rotating FNC personalities Dana Perino, Bob Beckel, Eric Bolling, Juan Williams, Kimberly Guilfoyle, Greg Gutfeld and Andrea Tantaros.

“The Five is unlike any show in news and politics, from the co-hosts’ chemistry to the provocative, yet fun presentation style. It has quickly connected with the audience, and I’m pleased to install it in our daily lineup.”

In making the announcement, Ailes, who created the show, said “The Five is unlike any show in news and politics, from the co-hosts’ chemistry to the provocative, yet fun presentation style. It has quickly connected with the audience, and I’m pleased to install it in our daily lineup.”

The Five originally began as a summertime replacement program for Glenn Beck in July and has steadily increased viewership since its debut. According to Nielsen Media Research, the program was the sixth most-watched show in cable news with an average of 1.4 million total viewers in the third quarter of 2011.

Since its launch, The Five’s total viewership has increased by 16 percent, to nearly 1.5 million viewers in the Nielsen month of October to date. In the key 25-54 demographic, the program is up by 26 percent, averaging 349,000 viewers this month to date, drawing national advertisers back into the 5 PM timeslot.

 

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No matter your political persuasion, speak your mind. The First Amendment guarantees that right.
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